The Future of Print

 Oct 2016

RotoMetrics Open Day

I attended a very successful 'Open Day' at RotoMetrics entitled ‘The Future of Print’. The biennial print and packaging event took place at their European Headquarters in Walsall. I attended with Mark on 28th September. 

Aspect Labelling have worked with RotoMetrics for many years as suppliers of rotary die cutters which we use to cut labels on our printing presses. They are an international company with over 1000 employees across five continents, boasting over 5000 customers in 140 different countries.

As well as meeting many of our fellow printers, there were a number of suppliers present, some of whom we purchase from on a regular basis so it was good to catch up with a number of contacts.

Throughout the day there were a number of excellent presentations, two stood out for me and I wanted to share my ‘take-aways’ with you.

Gregory Bentley of Coca-Cola spoke about 'Labels and Print at Coca-Cola'. It was a fascinating insight into the world of Coca-Cola and how huge quantities of labels are applied to their products on a daily basis. The quantities of labels used are mind boggling and run into billions per day across the globe. He also spoke at length about the development of the Coca-Cola bow label which enables drinkers to transform the label on the bottle into a festive bow!

Sir Clive Woodward was the highlight of the day and his presentation was entitled 'DNA of a Champion'. This was primarily the story of how he took a group of England rugby players and, through his coaching methods, reached and won the Rugby World Cup in 2003. For those of you who don't follow rugby, this was the game won by England, who defeated Australia 20 points to 17. The match went into extra time during which Jonny Wilkinson kicked a drop goal in the final minute to seal England's first Rugby World Cup Title!

Sir Clive explained how he developed a group of clearly talented players into world beaters through the use of laptops and software! Basically, he made all the players learn how to use a laptop (don't forget this was 2003!) and from then he introduced tactical sessions through the use of clever software. Each player could then monitor his own performance on the pitch (who was lazy for example!) and aim to improve for the next game. If I’ve made it sound easy it was not! It was coaching taken to a different level in 2003.

A big thank you to RotoMetrics for hosting on an excellent day (and also for providing a great hog roast lunch!).

John Fisher

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